Making Money with Trendyol and Hepsiburada Selling
Selling on Trendyol and Hepsiburada is a real e-commerce gateway for anyone with a physical or handmade product, or who can source products wholesale. With the right niche and a consistent shipping process, it's possible to earn a modest amount in the first months and a serious extra income over time.
Who is it suitable for?
- Those with sellable products, handmade items, or wholesale supply options
- Those who can dedicate at least 2 hours a day to order prep and customer follow-up
- Those who can afford to buy stock with 5,000 TL+ starting capital
- People inclined to regular, disciplined work who aren't afraid of dealing with shipping/logistics tasks
How to start step by step?
- 1Determining niche and product
Choose a category with low competition and steady demand (like home textiles, accessories, stationery). Check Trendyol and Hepsiburada's category-based bestseller lists for ideas.
- 2Opening a seller account
Apply with your company/individual information from the Trendyol Partner and Hepsiburada Become a Seller pages. A tax certificate or sole proprietorship documents are generally required, approval takes 3-7 days.
- 3Product listing and pricing
Take product photos with a clean background, use keywords in the title and description. Determine your profit margin by factoring in the commission rate (10-25%) and shipping cost.
- 4Receiving and shipping the first orders
The first orders usually arrive within 1-2 weeks; speed up your packaging and shipping process with a partnered cargo company (Trendyol Express, Hepsiburada HepsiJet). Fast delivery directly affects your rating.
- 5Receiving payment
Sale amounts are deposited to your bank account based on the platform's set periods (usually weekly/14-day), no extra foreign payment tool needed. If you're a taxpayer in Turkey, you need to issue an invoice.
- 6Customer reviews and rating management
Keep your store rating high by resolving returns and complaints quickly, this helps the algorithm feature you more. A low rating seriously reduces product visibility.
- 7Scaling
Identify top-selling products and increase stock variety, boost visibility with ads (Trendyol Ads). Spread risk and grow revenue by selling in parallel on both platforms.
Realistic earnings expectation
The first month is usually between 2,000-5,000 TL, because the store is new and visibility is low. By the 3rd month, reaching 8,000-15,000 TL is possible with a steady product flow and good reviews. Experienced sellers with many products and ad usage can reach 30,000-50,000 TL per month, but this level is usually the result of 6-12 months of consistent work.
Common mistakes and risks
- Pricing with low profit margin and not factoring in commission and shipping costs
- Neglecting stock tracking and getting hit with order cancellation penalties
- Letting shipping delays lower your store rating
- Trying to sell without profit margin in a competitive, saturated category (phone cases, etc.)
- Neglecting tax and invoice obligations and paying penalties later
Mastery tips
- Start in low-competition, non-seasonal niches and slowly increase your product variety
- Invest in product photos and titles, write SEO-friendly descriptions
- Lower your costs by negotiating directly with the wholesaler or manufacturer
- Focus on boosting your rating in the first weeks with fast shipping and good customer service
- Spread your risk by opening an account on both platforms, don't stick to a single marketplace
Platforms
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Create my free planFrequently asked questions
Can Trendyol and Hepsiburada selling be done from Turkey?
Yes, since both platforms are based in Turkey, opening a seller account from Turkey is completely standard and easy. You can apply by setting up a sole proprietorship or a company.
How are payments received, what about tax status?
Sale proceeds are deposited periodically straight into your Turkish bank account, no need for an overseas payment tool. If you're a sole proprietor or taxpayer, you need to issue an invoice for every sale and file VAT/income tax declarations.
How soon does the first payment arrive?
After account approval, it usually takes 1-2 weeks to list products and get your first order, and payment lands in your account during the first payout period after the sale (7-14 days). In total, you can realistically expect to see your first money within 1-2 months
What skills are required?
Basic product photography, pricing logic, shipping/logistics coordination, and customer communication are enough. Advanced technical knowledge isn't required but being organized and consistent is a must.